KFC Pong Game
KFC - Robinsons - Iconic — United Kingdom — 2017Pong game successfully engaged local audiences achieving 8,000 game plays over the campaign and was voted as one of the Top 3 event activations for Wimbledon.
About
In 2017 we created an interactive version of the classic Pong game for a promotional campaign developed in partnership with fast food brand KFC and drink giant Robinsons within Wimbledon Tennis Tournament. In order to provide the best interactive experience for Wimbledon fans the entire window of KFC’s Wimbledon High Street Store was transformed into a giant interactive touchscreen, allowing players to control their paddles instinctively from outside the restaurant.
During the game, the user could choose to play against the computer or with a companion.
