About

The 7th edition of Rock In Rio took place at the Olympic Park in Rio de Janeiro in September 2017. This was the most sought-after response along with the Rock In Rio zipline descent in partnership with Heineken. Users wear a helmet with a 360 camera that takes photos of the adventurous participant who can post a favorite photo to their social networks.

The videos were posted on social media automatically, if the user allowed it.

Heineken’s logo was added to every photo raising brand awareness.